'Breastaurant' trademark: Texas restaurant trademarks racy name, There are numerous restaurants that have names which showcase exactly what they are offering such as Twin Peaks, Hooters, and Tilted Kilt. Well, a restaurant in Texas has now taken things a little bit further as a report from ABC News on Tuesday, April 9, 2013, states that a Texas-based bar has registered the "Breastaurant" trademark.
Doug Guller, CEO of ATX Brands LLC, owns Bikinis Sports Bar and Grill, and he announced on Tuesday that he has trademarked the term "breastaurant." It is trademarked throughout the United States Patent and Trademarks Office. That means his company is the only one that can describe itself using that word.
"We're really excited about receiving this federal trademark," Guller said in a statement. "Our team has worked hard over the last seven years to offer a unique experience to our fans. It just further solidifies that Bikinis Sports Bar & Grill is America's ONLY breastaurant."
The "breastaurant" trademark will go with Guller's chain that has locations throughout Texas, Oklahoma, and North Carolina. It isn't the first time he has been in the news like this though.
Back in July 2012, Guller purchased an abandoned town known as Bankersmith, Texas in Kendall County. It is about two hours distance from Austin, and he bought it off of Craigslist and planned to turn it into a seasonal tourist destination.
Once everything was finalized, Guller renamed the town "Bikinis" in honor of his restaurant.
With the "breastaurant" trademark, Guller has taken a huge step in the fight against other such chains. Hooters knows that business can be good, but sales have gone down for the past four years.
"Hooters should be very scared," said Drew Neisser of Renegade Marketing Group. "The category can only grow so much. Tilted Kilt and the others are stealing Hooters' customers."
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source examiner
Doug Guller, CEO of ATX Brands LLC, owns Bikinis Sports Bar and Grill, and he announced on Tuesday that he has trademarked the term "breastaurant." It is trademarked throughout the United States Patent and Trademarks Office. That means his company is the only one that can describe itself using that word.
"We're really excited about receiving this federal trademark," Guller said in a statement. "Our team has worked hard over the last seven years to offer a unique experience to our fans. It just further solidifies that Bikinis Sports Bar & Grill is America's ONLY breastaurant."
The "breastaurant" trademark will go with Guller's chain that has locations throughout Texas, Oklahoma, and North Carolina. It isn't the first time he has been in the news like this though.
Back in July 2012, Guller purchased an abandoned town known as Bankersmith, Texas in Kendall County. It is about two hours distance from Austin, and he bought it off of Craigslist and planned to turn it into a seasonal tourist destination.
Once everything was finalized, Guller renamed the town "Bikinis" in honor of his restaurant.
With the "breastaurant" trademark, Guller has taken a huge step in the fight against other such chains. Hooters knows that business can be good, but sales have gone down for the past four years.
"Hooters should be very scared," said Drew Neisser of Renegade Marketing Group. "The category can only grow so much. Tilted Kilt and the others are stealing Hooters' customers."
For e-mail updates whenever a new article is posted, please subscribe at the top of the page and follow me on Twitter: @CapnDanny, GoogleBuzz, or join my group on Facebook and Celebrity Buzz.
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