At 69, Susan Sarandon is the Newest Face of L’Oréal

At 69, Susan Sarandon is the Newest Face of L’Oréal, The adorableness industry is generally the accountable of criticism for announcement unattainable ethics of beauty, weight, and age. But the course may be turning. There is a growing trend of appearance and adorableness brands adulatory age by borer cast ambassadors in their 60s, 70s, 80s, even 90s. Charlotte Rampling clay for Nars at 69, Joan Didion searching calmly air-conditioned for Celine at 80, and Iris Apfel, 93 accommodating with and clay for MAC Cosmetics. The latest is extra Susan Sarandon, who it was appear today will be the newest all-embracing cast agent for L’Oréal Paris at age 69. The extra will be abutting the brand’s added over-65 spokesmodels Helen Mirren, 70 and Diane Keaton, 70.

L’Oréal is absolutely authoritative a statement, by allotment three cast ambassadors over age 69. The message? That adorableness acutely transcends age. It aswell seems that the cast has fabricated a acquainted best to accept a celebrity agent for every decade. Julianne Moore is 55, Naomi Watts is 47, Lara Stone is 32, Blake Lively is 28 and Karlie Kloss is 23. No amount what age you are, they accept a agent to reflect area you are. With a absence of models over 30, it’s a acute best that is getting noticed.

What’s absorbing about the celebrities who accept begin clay plan after in activity is that in accession to getting beautiful, they are strong, successful, activating women. It seems that while allotment models in their 20s is all about adorableness trends and looks, there are added factors complex if authoritative the picks for women over 65. “Susan is a accurate icon,” declared Cyril Chapuy, L’Oréal Paris cast all-around president. “She is strong, absorbing and talented, and has a acute faculty of self. Her abrupt activism, arresting blur plan and accurate agreeableness abide to affect women to be assured and accept in their convictions.” In accession to her acting plan Sarandon has been an activist speaking out on LGBT rights and ecology issues. She is currently UNICEF Goodwill Ambassador.

Sarandon’s angle on crumbling is aswell inspiring: “I attending advanced to getting older, if what you attending like becomes beneath and beneath an issue, and what you are is the point.”

For Sarandon, the affiliation with L’Oréal was meaningful. “The cast has consistently been a baton in allowance in the empowerment and development of women. The actual aboriginal time I heard ‘Because I’m Worth It’ [the brand’s motto], it absolutely was a about-face in the framing of why you should attending good. It had to do with women acceptable the adept of their own lives and decisions. It’s an acutely able account that has transcended time. Adorableness comes from the inside; it’s a accompaniment of mind. I’m appreciative to be a allotment of their bulletin and to represent the L’Oréal Paris woman.