Apple Watch is here: Do you have $10,000? Or $349?

Apple Watch is here: Do you have $10,000? Or $349?, Apple gave its Apple Watch a formal launch party complete with the requisite appearance from super model Christy Turlington Burns.

Chief executive Tim Cook used the stage at the Yerba Buena Center in San Francisco to tout the smartwatch’s now familiar features, such as its ability to deliver message notifications at a glance, serve as a health and fitness companion or make purchases through mobile payment feature Apple Pay.

“We think the Apple Watch is going to quickly become integral to your day,” Cook said, adding that the wearable device is designed to boast all-day battery life.

Cook said the Apple Watch will boast 18 hours of battery life, addressing speculation about how frequently the device would require charging.

The Apple Watch Sport, the entry-level model with a lightweight aluminum case and a flexible strap, will range in price from $349 to $399. The stainless-steel version, with myriad bands, will be priced from $549 to $1,099. The luxury 18-karat gold Apple Watch edition will be available in limited quantities, starting at $10,000.

The Apple Watch will boast a variety of third-party applications that include Facebook updates, CNN headlines or flight status notifications.

Apple Watch also takes advantage of Siri voice commands, allowing the watch to fetch weather reports or make note of reminders. The watch will display messages through messaging services, such as China’s WeChat, and respond with brief messages or little animated characters.

You can use the watch to pay for groceries using Apple Pay or hail an Uber. And while you are traveling, the Apple Watch will display the boarding pass bar code to get through security, gate information from American Airlines. Because Starwood Hotels have developed an application, the Apple Watch will allow you to bypass the front desk and unlock the hotel room door at the W Hotel.

At home, the Apple Watch can take advantage of Apple’s HomeKit home automation technology — and open the garage door remotely, with a tap of the wrist.

A version of the Shazam music identification app will display the name of the band, the song title and lyrics at the wrist.

Cook notes the Apple Watch has been designed to work with the iPhone, you go to the iPhone to see apps, browse apps and download apps. within iOS 8 find apps for the Apple Watch. It’ll feature how-to videos and decide which notifications you want available to the watch.