Russell Brand to be face and voice of Audioboom, Digital social media platform Audioboom (LON:BOOM) has signed up loquacious comedian and actor Russell Brand to be the new face and voice of the company.
Brand, who has 9.17mln followers on Twitter, will record twice-weekly shows exclusively for Audioboom alongside his radio presenting team Matt Morgan and Mr Gee.
The Russell Brand Podcast, a 45 minute show, will be available on Audioboom every Wednesday and Sunday, with the first show going out on Wednesday, 25 February.
The deal with the outspoken media personality initially covers a total of 24 shows, while a 10-minute highlight package will be available on the Apple iTunes platform following each show and will be broadcast across Audioboom's global syndication network.
Additionally, Brand will be using the Audioboom app to record and publish his thoughts on the go. Audioboom will also host a weekly 'Best of The Trews' audio content from Brand's popular 'The Trews' YouTube channel, which provides an alternative look at the news.
Audioboom said it plans to make the twice-a-week podcasts into a radio show, and is currently in negotiations for the syndication rights for the radio show with leading radio groups in the UK, USA and Australia.
The marketing coup should raise the profile of the company, which came to AIM in May last year via a reverse takeover, though judging by results released on Monday morning, it is already doing very well on that score.
The company saw registered users of digital social media platform rise from 1.92mln to 3.13mln in the 11 months to the end of November. It saw an even bigger increase in the number of its content partners, which now tops 2,000, compared to just 297 in November 2013.
Content partners include the BBC, Telegraph, Guardian, CBS, Sky Sports, Sky News Radio, Premier League, Southern Cross Austereo, Reuters, CNBC, Universal and now Russell Brand.
"It is testament to our progress that Brand has chosen Audioboom as a platform to reach a global audience,” said Rob Proctor, the chief executive of Audioboom.
The results for the 11 months to 30 November showed the start-up company enjoyed a cash inflow of £8.86mln, versus an outflow the year before of £230,000, and Audioboom ended the period with a cash balance of £8.9mln, leaving it well funded for future growth.
Audioboom is still in the “land grab” phase of development, where growing the user base is the overriding concern, with the expectation that profits will follow in good time. As such, the company is currently loss-making; its adjusted loss before interest, tax, depreciation and amortisation was £2.11mln, versus an underlying loss the year before of £1.53mln.
“At this stage of the business our focus, and the driver of shareholder value, will be through providing the highest quality content and attracting as wide an audience as possible.
A platform like this has significant potential for revenue generation through the creation of the first aggregated audio content syndication and ad network based on embedded audio carrying adverts," explained Proctor.
Brand, who has 9.17mln followers on Twitter, will record twice-weekly shows exclusively for Audioboom alongside his radio presenting team Matt Morgan and Mr Gee.
The Russell Brand Podcast, a 45 minute show, will be available on Audioboom every Wednesday and Sunday, with the first show going out on Wednesday, 25 February.
The deal with the outspoken media personality initially covers a total of 24 shows, while a 10-minute highlight package will be available on the Apple iTunes platform following each show and will be broadcast across Audioboom's global syndication network.
Additionally, Brand will be using the Audioboom app to record and publish his thoughts on the go. Audioboom will also host a weekly 'Best of The Trews' audio content from Brand's popular 'The Trews' YouTube channel, which provides an alternative look at the news.
Audioboom said it plans to make the twice-a-week podcasts into a radio show, and is currently in negotiations for the syndication rights for the radio show with leading radio groups in the UK, USA and Australia.
The marketing coup should raise the profile of the company, which came to AIM in May last year via a reverse takeover, though judging by results released on Monday morning, it is already doing very well on that score.
The company saw registered users of digital social media platform rise from 1.92mln to 3.13mln in the 11 months to the end of November. It saw an even bigger increase in the number of its content partners, which now tops 2,000, compared to just 297 in November 2013.
Content partners include the BBC, Telegraph, Guardian, CBS, Sky Sports, Sky News Radio, Premier League, Southern Cross Austereo, Reuters, CNBC, Universal and now Russell Brand.
"It is testament to our progress that Brand has chosen Audioboom as a platform to reach a global audience,” said Rob Proctor, the chief executive of Audioboom.
The results for the 11 months to 30 November showed the start-up company enjoyed a cash inflow of £8.86mln, versus an outflow the year before of £230,000, and Audioboom ended the period with a cash balance of £8.9mln, leaving it well funded for future growth.
Audioboom is still in the “land grab” phase of development, where growing the user base is the overriding concern, with the expectation that profits will follow in good time. As such, the company is currently loss-making; its adjusted loss before interest, tax, depreciation and amortisation was £2.11mln, versus an underlying loss the year before of £1.53mln.
“At this stage of the business our focus, and the driver of shareholder value, will be through providing the highest quality content and attracting as wide an audience as possible.
A platform like this has significant potential for revenue generation through the creation of the first aggregated audio content syndication and ad network based on embedded audio carrying adverts," explained Proctor.
