National Foundation for Military Family Support launches ‘Hollywood for Heroes’ program, The relationship between Hollywood and the military is getting another boost.
On March 1st, the National Foundation for Military Family Support (NFMFS) will officially launch its Hollywood for Heroes (H4H) program in coordination with SkyScape Entertainment, with the goal of providing a series of donations to an array of military charities and veterans’ programs through production company and distribution revenues.
“I’m hoping to set a new precedent on how Hollywood is not only viewed, but operates,” Stephen Rollins, NFMFS founder and president and CEO of SkyScape Entertainment, told FOX411. “It’s a way to give hope while entertaining, and I hope others will follow.”
Starting with its next production, SkyScape will donate a percentage of its revenue from the sales of each of its forthcoming productions to military charities selected by the company’s executive board, in addition to making a donation to various charities on behalf of celebrities attached to the company’s productions.
SkyScape bills itself as an independent production company that focuses largely on narrative driven projects such as feature films, short films, and trailers.More Read
On March 1st, the National Foundation for Military Family Support (NFMFS) will officially launch its Hollywood for Heroes (H4H) program in coordination with SkyScape Entertainment, with the goal of providing a series of donations to an array of military charities and veterans’ programs through production company and distribution revenues.
“I’m hoping to set a new precedent on how Hollywood is not only viewed, but operates,” Stephen Rollins, NFMFS founder and president and CEO of SkyScape Entertainment, told FOX411. “It’s a way to give hope while entertaining, and I hope others will follow.”
Starting with its next production, SkyScape will donate a percentage of its revenue from the sales of each of its forthcoming productions to military charities selected by the company’s executive board, in addition to making a donation to various charities on behalf of celebrities attached to the company’s productions.
SkyScape bills itself as an independent production company that focuses largely on narrative driven projects such as feature films, short films, and trailers.More Read
