Rah-Rah Raisins, an oatmeal cookie, Trios, a gluten-free peanut butter oatmeal cookie, and Toffee-tastics, a gluten-free butter cookie with toffee pieces, are the three new flavors for the 2015 cookie season, which embrace the latest food trends.
The inclusion of gluten-free cookies for the first time nationwide speaks to the rise in gluten-free lifestyles across America. The oatmeal raisin cookies are made with whole grain oats and Greek-yogurt chunks, another item which has soared in popularity and sold big with consumers.
The new cookies are part of a limited pilot plan and available in test markets as supplies last. Thin Mints have been the top-selling cookie, accounting for 25 percent of sales, according to the organization, followed by Samoas, Peanut Butter Tagalaongs, Do-si-dos, and then Shortbread/Trefoils. Other varieties round out the lineup.
The announcement of the new cookie flavors seen today on "Good Morning America" and comes a month after the Girl Scouts embraced digital, evolving the nearly $800 million program to include personalized online website and mobile app for scouts to sell their cookies.
"For almost a century, the Girl Scout Cookie Program has been teaching girls to be leaders in the world of business and finance, and we intend to ensure that legacy continues in the digital age,” Girl Scouts CEO Anna Maria Chávez said in a statement. “Digital Cookie is a game-changer for Girl Scouts, and a quantum leap forward in the evolution of the cookie program, coupling traditional sales activities with an online sales experience that teaches skills like online marketing and ecommerce, all in a digital space that puts an emphasis on learning, fun, and safety.”
