But this year the company will be hoping the ad does more than boost Christmas sales as they attempt to claw back from a year that has seen them hit with scandal and massive financial losses.
Shares in Tesco have plummeted in recent months as the supermarket issued three profits warnings and is facing an investigation by the Serious Fraud Office over allegations that bosses inflated profits by £250million.
Hoping to prove they still put the customer first and are in touch with the average British family this year's advert focuses on the simple pleasures that come from out festive preparation.
The moving advert begins with a father rummaging around the attic looking for boxes of decorations from last year, while his children wait eagerly downstairs.
One by one we see families gathering to decorate their homes, while Tesco workers prepare to spread Christmas cheer.The ad builds to the moment when Christmas lights are switched on in households and Tesco stores across the country.
Tesco will be hoping that the show of community spirit and impressive light display in the advert, for which Tesco enlisted the services of Wieden and Kennedy London, the company behind the light show at the London 2012 Olympic opening ceremony, will go some way to mend their damaged public image.
The group has formally been placed under criminal investigation by the Serious Fraud Office (SFO) following its discovery of a £263 million black hole in profit expectations.
Following the allegations, eight of Tesco's executives have been suspended and last month the supermarket revealed its half-year profits had slumped 91 per cent to £112m.
The bank has already set aside £240million for customers who were miss-sold payment protection insurance. The company even went so far as to force executives to shop and cook to get them in touch with customers.
New chief executive Dave Lewis also has spoken of his wish to to make head office staff spend one day a fortnight in stores in a bid to stop customers deserting for German discounters Aldi and Lidl and to sweep away a culture at Tesco that included operating six corporate jets.
Perhaps attempting ot show that it still puts the customer first, the festive light show at the end of this year's advert is inspired by a Tesco customer, Claire Hannah, who last year tweeted her disappointment that her local store in didn't have a green hat.
In response Tesco created a winter wonderland at the store and invited Claire and over 800 local residents to enjoy the festivities and turn on the Christmas lights.
The show, which culminates with the green hat being placed on the store, was created by the people behind the light show at the London 2012 Olympic opening ceremony.
