The company has already tested the idea in Canada by selling the McCafe coffee in stores for $7 per 12-ounce package. Prices and the bag sizes may be similar in the United States once the chain starts selling the bags in 2014.
McDonald’s plans to offer both ground and whole-bean versions of its coffee. Its partnership with Kraft will allow it to distribute the bagged coffee in supermarkets and other stores, but it still plans to use 2014 as a test. This means that some cities and stores may not be participating.
The chain is following in the footsteps of other companies that have moved their bagged coffee to retail locations. Starbucks has been selling its bagged coffee in grocery stores and other retailers for several years. Even Dunkin' Donuts has followed the trend by selling coffee in grocery stores. McDonald’s seems to hope that its McCafe coffee will be on the shopping lists of consumers instead of other brands.
