Blake mycoskie huffington post, In 2011 Mycoskie published the book Start Something That Matters, in which he wrote about the virtues of social entrepreneurship and the concept of businesses using their profit margins and company assets to make charitable donations or make other charitable efforts.
He argues that there are both intangible and real returns that can be made on building a business in this manner, using his experience with Toms as evidence. For every book sold, Mycoskie promised to give a book to a child in need (not one of his, but another title).
Fifty percent of royalties from the book were then used to provide grants to up-and-coming entrepreneurs, and Mycoskie increased this to 100% in late 2012. The book became a New York Times best-selling business book, and a number one New York Times best-seller in the advice category. Mycoskie is also a contributor to The Huffington Post."
Personally caring about your business while also giving back to your community or the world are essential for building a startup that makes you feel inspired to be working in. Blake does a great job making the case for why this is important, and gives both steps and inspiration on how to make it happen for your own life and business.
There are many reasons to start a small business, and as almost any entrepreneur knows, the hours, days, and years of energy we small-business owners put into our work can sometimes feel endless. But if it's something we believe can help others, it can also feel like one of the most worthwhile and liberating experiences we can do.
Start Something That Matters uses Blake's inspiring story to lead by example, and also encourages readers to explore different, sustainable business models – like his Buy One, Give One shoe campaign – as an integral part of businesses at any level.
He argues that there are both intangible and real returns that can be made on building a business in this manner, using his experience with Toms as evidence. For every book sold, Mycoskie promised to give a book to a child in need (not one of his, but another title).
Fifty percent of royalties from the book were then used to provide grants to up-and-coming entrepreneurs, and Mycoskie increased this to 100% in late 2012. The book became a New York Times best-selling business book, and a number one New York Times best-seller in the advice category. Mycoskie is also a contributor to The Huffington Post."
Personally caring about your business while also giving back to your community or the world are essential for building a startup that makes you feel inspired to be working in. Blake does a great job making the case for why this is important, and gives both steps and inspiration on how to make it happen for your own life and business.
There are many reasons to start a small business, and as almost any entrepreneur knows, the hours, days, and years of energy we small-business owners put into our work can sometimes feel endless. But if it's something we believe can help others, it can also feel like one of the most worthwhile and liberating experiences we can do.
Start Something That Matters uses Blake's inspiring story to lead by example, and also encourages readers to explore different, sustainable business models – like his Buy One, Give One shoe campaign – as an integral part of businesses at any level.
